Advanced Hotel Personalization Through Real-Time Context and Data

Advanced Hotel Personalization Through Real-Time Context and Data

A hotel can know a guest’s birthday, favorite pillow, and loyalty number yet still send the wrong offer. If that guest is arriving late for a one-night stay, a three-hour spa package probably isn’t the most useful suggestion. The next step in hospitality isn’t building bigger profiles. It’s building systems that understand the current booking, … Read more

How Hotels Reduce Operating Complexity With Smarter Service Design

How Hotels Reduce Operating Complexity With Smarter Service Design

Hotels often add technology to solve operational problems. Then another platform is added to connect the first one, a spreadsheet appears to fill a reporting gap, and employees eventually need several screens just to complete one guest request. That is why How Hotels Reduce Operating Complexity is increasingly a question of service design, not simply … Read more