Revenue Strategy

Advanced Destination Positioning for Profitable Resort Markets

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Advanced Destination Positioning for Profitable Resort Markets

A resort destination can be busy and still struggle financially. New hotels open, online deals multiply, and everyone fights for the same guests during the same few holiday weeks. More visitors don’t automatically mean better margins. Advanced Destination Positioning offers a smarter way to compete. It combines market intelligence, clear customer choices, pricing discipline, and … Read more

Advanced Hotel Revenue Management: From Rooms to Total Profit

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Advanced Hotel Revenue Management: From Rooms to Total Profit

Revenue management used to have a relatively simple mission: forecast demand, adjust room rates, and maximize occupancy and RevPAR. Today, that approach is no longer enough. Guests interact with hotels through multiple channels, spend money across different departments, and respond to prices in increasingly complex ways. Meanwhile, labor and operating expenses can turn impressive revenue … Read more